Headache On Right Side

Innovate before it is too late

For years I see companies in crisis due to lack of orders, a crisis which in turn result in layoffs of workers and thus the close of business. For years, I see the same companies paralyzed at the thought of facing a street other than cheese. Trade missions, the intermediary institutions of Public and banks, the blessing of all that is consuetidine.
Often I have the impression that there is a specific interest in the failure to bring the companies to which those who propose solutions is seen as a saboteur.
at this time which is crucial for the economy companies should focus efforts on otttimizzare the relationship between the money they spend for find business and results. But many small and micro companies ignore the concept of marketing, sales or confuse it with advertising or telemarketing. Many believe that marketing is a luxury for the rich or corporations. This time the marketing is essential to have a hope of survival or improvement I think it should be organized (I apologize if it seems that pull water to my mill):
1 - Marketing courses for companies with public funding (Politecnico di Milano in my company agent has added a lot this year)
2 - Public funding (to return) the costs for planning and implementation of marketing, (Mainly for export) not to be confused with money thrown in mass advertising to rain.
3 - Immediate expansion of communications. Our proposals to help companies in crisis Aquila FREE remain unanswered. They told me that they not only have ADSL but in many inland areas even phone.
I am a supporter of those who want to work and then create value for companies and not of survival based on loans signica only move in time the liquidity crisis. When companies will wake up after the loans that allowed him to survive sleeping will find a changed world where Asia has seeped deeply into the traditional niches the European economy.