China Syndrome: My vision of the resources of international marketing after 5 years of residence
I state that I have never been to China and then I got a bit 'in the title but expanded on the other hand are in Bangkok for some time and I was often in other countries of SE Asia. I believe there are common characteristics of the marketing of SE Asia. I would like input from those who might have different experiences.
I have often poisoned rather see the comments related to failures of Italian entrepreneurs of global competition which often desperately burned their products placed on the market for Asian products at a fraction of European prices.
Italian entrepreneurs mostly pointing to price as the reason for the loss of competitiveness of their products and include, with reason, generally, quality and tradition as the strengths of their products.
I wanted to clarify a bit 'and provide some food for thought in this regard. Meanwhile
not recommend to rely on the weaknesses of the Asian system as a resource to be used indefinitely because they are convinced that in a reasonable time will exceed their limits and put the quality at the top of their prerogatives. On the other hand why the most powerful of the world should put the fear of investing in training, resources, scientific research, standardization, and more to achieve the goal?
I learned a rule due to personal experience: in SE Asia imitation and simulation are not a contingent fact have a "religion." In SE Asia nothing, even what seems most familiar, it's really what it seems.
explicitly declare here use the notation "cultures" to affirm diversity without further implications.
Where, in my opinion, the limitations typical of Asian production is related to the services and products
• Unreliability: the system is not sufficiently mature and the culture of quality has not been able to spread and take root in a sufficiently homogeneous.
• Instability: the tumultuous growth does not give the public and private structures to stabilize. HR extremely high turnover and accidents.
• Outlook style products in SE Asia to become less frequent and difficult course corrections. In
marketing analysis related to the response to products of SE Asia should take into account that, despite the approval due to communication resources today are completely different cultural backgrounds that affect the "taste" of production
Consumers belonging to a segment evolved culturally and economically and inserted in a global context are strongly affected by cultural background.
The fact that economic progress should promote consumer segments with the highest levels of the economy does not exclude them from a syndrome of growth for which consumers are subject to typical behaviors of the stadium "juvenile"
sensitivity to the processes of conditioning of the average exposes them to follow the Western mode often without critical capacity in this regard.
The advertisements, social, and scientific MADE in the USA absorbs more Recent trends, innovations and technologies that are being fired on the market, so as to produce simultaneously banal and distrust, sometimes due to poor implementation, and proposals to further distrust.
